
Instagram is an obvious choice, but Twitter is also a great place to promote books as long as you use the right hashtags. Another place that works well is Facebook, but not just creating a Facebook page for yourself, but interacting on author groups all over the platform. Connecting with fellow authors makes it easy to reach their readers as well as others at the same time.
I believe that once you have your proof copy read – physical or ebook format – it’s a good time to start sharing information about your book. That way people can find out about your upcoming book, follow you and start sharing news about your book. Don’t wait till post-publishing, it’s always good to get some traction before the publishing step.
Hashtags are such a tricky thing to use for anything. See what other authors use, look at what readers/reviewers are using and implement that into your posting. It always helps to do some research to see how many posts are there under a hashtag, and if there’s a lot, that means it’s used a lot, but not necessarily a popular one for those looking for posts.
From what I’ve seen – protecting your information. Don’t put too much personal information on your profile to start with. Make sure that your username is unique and isn’t too complicated to remember.
On my Instagram page (@annareadshere) my goal is spread the word about romance writers. I put a lot of emphasis on supporting and promoting independent authors. Traditionally published authors always get support from their publishing houses, but independent authors rely on readers and reviewers to spread the word. I focus heavily on romance at this point and I write reviews regularly, promote upcoming books and share love for my favourite authors. As a bookstagrammer, I’ve definitely helped introduce readers to new authors. I know that a lot of authors appreciate my reviews and support, and it’s helped other readers discover these writers as well. I’ve been on bookstagram for 4 years now and some of the authors I’ve helped promote are Jen Morris, Eve Kasey, Melissa Grace, Lauren H. Mae, Jen Trinh – they are all independent authors living outside of India.
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