Book Trailers: All You Need To Know
Have you just finished your book? Do you know how book trailers can help you to make your book prolific?
A book trailer is basically a short intro video of your book. People remember 20 percent of what they read. But the memory of what they see remains 80 percent in their mind. That explains why you need some visuals to make a place in your readers’ minds and of course hearts. Not only can it increase your online presence and help you reach a wider audience, but a book trailer can also truly work as a marketing bomb. Wondering how?
Importance of book trailers in book promotion
Want to get the word out about your books? Your book trailer can help you. A book trailer is an exceptional marketing tool capable of increasing the visibility as well as the sale of your book invincibly.
Don’t believe me? Let the statistics do the talking. ComScore claims that the conversion rate increases by 64 percent if a book is introduced to the reader through a book trailer. Moreover, on the website page, transformation increases by a whopping 80 percent if there is a book trailer of your book present on it.
An effective book trailer can prove to be a booster for your book marketing. However, for getting the best results you need to keep some things in mind. I mean, before you begin creating your book trailer, you must know what are the elements of a good book trailer.
Table of Contents
What are the elements of a good book trailer?
You know the importance of a book trailer in book promotion. That’s great! Now comes the most important concern, what are the elements of a good book trailer? It should be informative and attractive for sure! But that won’t be enough. A good book trailer is crafted using several elements. Let’s get to know about each of them.
1. Target Audience
The foremost thing you need to figure out is who your target audience is. For leaving a powerful impact, you must know the needs and interests of your potential readers. To market your book right, first of all, know the pattern of your audience. Like which sites or places they rely on to find their next good read or what inspires and motivates them the most.
2. Narrative Hook
Most importantly, your book trailer should clearly explain your narrative hook. Try to explain it in a single line. It will keep things simple and focused.
3. Time duration
Keep the length of your video within suitable limits. A good book trailer comprises thirty to ninety seconds.
4. Visuals
Crafting a video version of your literary work gives you a chance to use effective visuals to explain the essence of your book. However, you must do it right to see positive results. Use high-quality images and graphics and try to avoid portraying your fictional characters. Readers like to make their own images of their favorite characters.
5. Audio
The next attractive thing after visuals is audio in a book trailer. Make it worthwhile. Use it to establish the tone of your book. You can even opt for voiceover in your trailer. Choose a soothing, energetic, or dark voice according to the plot of your book.
6. CTA
CTA or Call To Action refers to directing your readers to the next step. At the end of the video, do not forget to add the purchase link of your book or your website URL to convert your readers.
7. Marketing and Promotion
Just like your book, you need to promote your book trailer as well to increase its visibility. Upload it on your all active social media handles and major online platforms like Youtube and Vimeo.
How much does it cost to get a good book trailer?
Honestly, It depends!
If you are blessed with slight creative and editing skills, you can make your book trailer on your own and save a fortune!
However, it would be best if you hire a professional to do it right.
In the case of professional book trailer-making services, your book trailer cost depends on the quality you are looking for. From 300 dollars for simple 2-dimensional graphics and plain text to 15000 dollars for premium quality including professional actors and genuine voiceovers, the cost of a book trailer can vary in a wide range.
Disclaimer: The list furnished in this article does not indicate any ranking based on quality of services provided by these companies. This is just a collated list of companies operating in this industry. We do not claim any ownership of the accuracy of the data furnished in this article. The readers are requested only to use this as an information for reference and is requested to get in touch with the companies directly to understand their services and service quality. The information provided here is curated based on existing information available on public domain. Any discrepancies in data observed and suggested by readers or the companies directly shall be ammended.
Top 6 brands which can help you get a book trailer
1. Matt of All Media: Best book trailer maker
Matt of All Media is a pioneering book trailer maker foundation. Some of their prime services are book trailer production, animated, event and product videos, real estate videos, website commercials, etc. They claim to provide customers with high-quality videos and satisfactory services.
2. The Book Bakers Literary Agency
3. Loewenherz Creative: Experienced book trailer production company
To design book trailers, the highly experienced book trailer production company, Loewenherz Creative offers 3 options to choose from.
- Custom made trailers
- Pre-made trailers
- Revealers
Some renowned media giants like CBS, FOX, and The Miami applauded their work. This book trailer maker’s best works include Extinction End and Branch of Inferno.
4. Arizona Video Company
Veteran book trailer maker company, Arizona is well known for its effective video-making skills. However, most people do not know that they are an expert in making TV commercials, silent looping and event videos as well as commercial presentations too. Apart from being a skillful book trailer video production company, Arizona video company also provides graphic designing and video marketing services.
5. Paramount Books Media: Skillful book trailer maker
The experienced book trailer company, Paramount Books media needs no introduction. Paramount’s contribution ( specifically book trailers) was involved in the fame of some of the marvelous books like The Lord’s Day, Soul Journey and The Gods are Silent. This book trailer maker company is also an expert in marketing book trailer videos.
6. Film 14
One of the top book trailer production companies, Film 14 has worked with some renowned authors like Deborah Henry and Julie Kirton Chandler. For sure, they have a reputation of being accomplished book trailer makers, but what makes them stand out from the crowd is their excellence in designing trailers for book series.
That’s all folks! Need further Book Marketing guidance? At Sharing Stories, you can get publishing assistance, marketing guidance, and everything else you need to cater your dream work. What are you waiting for? Contact us today!