20 Best Book Promotion Agencies in India in 2025

Here is a comprehensive guide to the 20 Best Book Promotion Agencies in India for 2025. This curated list draws from reputable sources and incorporates insights about each agency’s strengths, specializations, and the types of authors or books they best serve. This structured approach ensures authors can choose the agency most aligned with their goals, whether they seek broad market reach, focused literary expertise, or innovative digital strategies.

1. Write Right

Write Right is widely recognized as a versatile powerhouse in book marketing, blending traditional outreach and cutting-edge digital campaign tactics. Their services include individualized book promotion plans, ghostwriting, and a deep understanding of both the Indian and international markets. Their reputation for result-oriented strategies makes them a top pick for both debut and established authors.

Key Strengths:

• Customized marketing solutions

• Digital & traditional campaigns

• End-to-end services (ghostwriting, publishing, branding)

2. Estorytellers

Part of the Write Right umbrella, Estorytellers specializes in creating immersive storytelling campaigns. They offer author branding, targeted social media advertising, campaign management, and comprehensive publishing services, making them ideal for authors who want an intimate, story-driven promotion experience.

Key Strengths:

• Story-centric campaigns

• Personalized author branding

• A holistic approach to promotion and publishing

3. Kalam Kagaz

Recognized for its balanced approach that respects Indian literary tradition while leveraging modern marketing, Kalam Kagaz devises campaigns tailored to local and global audiences. Their flexibility is demonstrated in customizing strategies to match each author’s voice and vision.

Key Strengths:

• Blends traditional and modern marketing

• Deep understanding of Indian readers

• Custom campaigns for every author

4. Taletel

Known for digital innovation, Taletel prioritizes viral campaigns, social media collaborations, and influencer outreach. This agency is especially beneficial for authors who want to maximize their digital footprint and create conversations online.

Key Strengths:

• Social media savvy

• Influencer marketing

• Emphasis on building an author’s online brand

5. Orange Publishers

Providing end-to-end support, Orange Publishers has a team dedicated to creating pre-launch buzz, launch campaigns, and sustained visibility through ongoing reviews and publicity. Their meticulous planning is appreciated by authors looking for reliable, structured processes.

Key Strengths:

• Comprehensive market planning

• Pre- and post-launch support

• Efficient execution

6. Aurelius Media

Aurelius Media is recommended by established authors and specializes in scalable digital marketing for books and authors. Their offerings include creative strategies, social advertising, and audience targeting—particularly beneficial for self-published and independent writers.

Key Strengths:

• Expert digital marketing

• Strong e-commerce integration

• Recommended by literary influencers

7. Authors Channel

Based in Bangalore, Authors Channel is a one-stop shop, offering services ranging from editing and cover design to full-spectrum marketing, including event marketing and festival coverage. Their experience with Oxford Bookstores gives them access to unique display opportunities.

Key Strengths:

• Holistic author support

• Display and media marketing

• Literary event integration

8. Keemiya Creatives

A boutique service founded by a publishing insider, Keemiya Creatives crafts pre- and post-publishing campaigns, offering editing, beta-reading, and online promotion. Though primarily digital, they provide selective offline marketing in major Indian cities.

Key Strengths:

• Custom, author-friendly approach

• Amazon and social media expertise

• Selective offline marketing

9. MarketMyBook

Founded by a well-respected publicity professional, MarketMyBook offers an impressive range of services from display advertising to PR, multimedia marketing, and reputation management. Their strategic approach suits authors wanting an all-encompassing campaign.

Key Strengths:

• Display advertising

• Content management

• Public relations expertise

10. Siyahi

Siyahi is a renowned literary agency that extends bespoke book marketing via its “The Extra Edge” program. Their campaigns are tailored to each book’s unique vision and always contextually anchored in audience research.

Key Strengths:

• Tailor-made strategies

• Data-driven insights

• Deep literary community engagement

11. Bound India

Initially recognized for editorial work, Bound India now includes marketing services as part of its suite. They assist with content creation, author interviews, and digital brand-building, especially for writers aiming to leverage workshops and literary education for visibility.

Key Strengths:

• Editorial and marketing combo

• Content-driven visibility

• Integration with literary training

12. Literature’s Light

Literature’s Light is a leader in book marketing and promotion, helping authors climb the visibility ladder with a mix of social campaigns, review solicitation, email marketing, and even physical book distribution across Indian stores.

Key Strengths:

• Affordable, scalable promotion

• Physical and digital marketing

• Strong nationwide network

13. PaperTrue

Popular for its editing services, PaperTrue also provides book marketing, focusing on visibility campaigns and author reputation enhancement. Their precise, data-driven approach is ideal for authors seeking measurable results.

14. Reedsy

Though international, Reedsy features vetted Indian professionals and agencies offering book marketing, launch strategy, and brand-building packages via its marketplace. Best for indie and international-minded authors seeking tailor-made solutions.

15. Scribe Media

Scribe Media offers ghostwriting, publishing, and high-level marketing consultancy. Their services are valuable for Indian business/non-fiction authors looking for authority building and market positioning.

16. BookBaby

BookBaby provides a comprehensive suite including publishing, marketing, and distribution, specializing in online visibility, retailer partnerships, and sales optimization—particularly effective for self-published or hybrid authors.

17. Greenleaf Book Group

Greenleaf Book Group is a high-end publishing and marketing provider whose Indian operations focus on strategic market entry and sustained reputation management, perfect for authors seeking to enter multiple language domains.

18. AuthorsUpFront

AuthorsUpFront is a respected Indian hybrid publisher offering robust post-publication marketing, distribution in major outlets, and visibility through writing contests and workshops.

19. BookGanga

Known for its strong presence within Indian vernacular publishing, BookGanga also provides promotion services for English and regional language authors, focusing on digital distribution and market outreach.

20. Inkredia PR

Inkredia PR specializes in dedicated publicity for authors and publishers, leveraging media contacts, event placements, and influencer tie-ups for widespread coverage.

Choosing the Right Agency

Authors should assess agencies based on:

• Their specialty (digital-first, traditional, or hybrid outreach)

• Experience in the author’s genre or target market

• Transparency and reporting of campaign results

• Flexibility of packages and services offered

Important Caveats

• This list synthesizes information from leading web sources as of 2025; while most agencies have broad expertise, service specifics and pricing may evolve.

• Not all agencies may suit every kind of author or book—consultation and reference checks are recommended before finalizing any agreement.

• Some globally-focused agencies are included due to their growing presence in the Indian market, particularly for Indian authors targeting international readers.

 

Frequently Asked Questions (FAQs) about Book Promotion Agencies in India

Why do authors need a book promotion agency in India?

Book promotion agencies help authors increase their book’s visibility, reach more readers, and ultimately drive more sales. They bring expert knowledge of the Indian publishing landscape and save authors time by handling the complexities of marketing and publicity.

What services do book promotion agencies typically provide?

Most agencies offer a range of services, including social media marketing, book launches, securing reviews from bloggers or influencers, organizing events, bookstore placements, email marketing, author branding, PR outreach, and sometimes even editing or manuscript development.

How much do book marketing and promotion services cost in India?

The costs vary depending on the scope of services. Simple digital campaigns may start at a few thousand rupees, while comprehensive packages involving media outreach, events, and long-term campaigns can cost substantially more. Always discuss your goals and budget with the agency before starting.

Can Indian agencies promote my book internationally?

Several reputable Indian agencies can design campaigns targeting readers outside India. Ask prospective agencies about their experience with international promotions if this is important to you.

How do I choose the right agency for my book?

Consider their experience with your genre and target audience, look for past client testimonials or case studies, compare services and pricing, and evaluate their clarity in communication and strategy. It’s also helpful to have a detailed initial discussion to see if their approach matches your expectations.

Will a promotion agency guarantee my book becomes a bestseller?

No ethical agency can promise bestseller status or a guaranteed number of sales. Their work focuses on maximizing visibility, generating buzz, and reaching potential readers, but actual sales depend on many factors including the book’s content, target market, and timing.

What is the typical duration of a book promotion campaign?

Campaign lengths vary based on the scope and goals. A basic campaign might last a few weeks, while bigger launches with sustained efforts may continue for several months.

What materials will I need to provide the agency?

Usually, you should have your book manuscript (or published copy), a short author bio, a high-resolution author photograph, a compelling book summary or blurb, and any previous media mentions or reviews available.

Do agencies cover every genre and language?

Some agencies specialize in specific genres (such as fiction, non-fiction, or children’s books) or languages (English, Hindi, or regional Indian languages). Before committing, discuss your book’s genre and language to ensure the agency has relevant experience and reach.

What kind of ongoing or post-launch services are offered?

Many agencies continue to help after the initial book launch by following up with bloggers and reviewers, keeping up social media activity, pursuing additional events or speaking opportunities, and sustaining long-term marketing momentum.